News Sihoo Expands Globally with First Thailand Offline Store Opening in Bangkok’s CBD

As a global ergonomic chair industry leader, Sihoo marks another significant milestone in its globalization process with the grand opening of its first Thailand offline experience store, which is located in the Central Rama 9 shopping center in Bangkok’s core business district. The store is situated on the fifth floor (across from Kasikorn Bank), further accelerating the implementation of Sihoo’s global strategy and injecting strong momentum into its expansion in the Southeast Asian market.

Establishing a New Benchmark for Healthy Office Spaces in the Core CBD.

As the core commercial complex of Bangkok’s emerging Central Business District (CBD), Central Rama9 brings together over 500 international luxury brands, popular local brands, and diverse entertainment facilities, attracting more than 100,000 visitors daily. The choice of Sihoo’s store is located here leverages the extensive transportation network (adjacent to the MRT Phra Ram 9 station) and the strong commercial aggregation effect, precisely targeting business elites and mid-to-high-end consumers. Inside the store, flagship products such as the DORO S300 series and C300 series ergonomic office chairs are displayed, allowing consumers to personally experience innovative features like zero-gravity support brought by ergonomic technology, in line with the deep experience concept of “try sitting for 10 minutes.”

The Thai office furniture market is showing a trend of consumption upgrading. With companies placing greater emphasis on product durability and ergonomic design, making price less of a primary consideration. Leveraging Sihoo’s global brand advantages, the Thai team will focus on expanding the market through four key areas: physical retail networks, omnichannel digital marketing, local channel partnerships, and B2B market development.

Technology-Driven Global Expansion: Accelerating the Implementation of the 2025 Strategy.

Chairman Mr. Huiping Luo of Sihoo emphasized, “Every new store we open means better health for more people.” With an annual R&D investment of 12% to 15% of sales and over 161 patented technologies, Sihoo’s products have evolved through four generations, from “Lumbar Support 1.0” to “Smart Health 4.0” The flagship T6 model integrates innovative systems for massage, stress relief, and health monitoring, continuously breaking through industry ceilings. The performance in global markets confirms its competitiveness: Sihoo products are available in 85 countries and have ranked first in sales for computer chairs on JD.com and Tmall for four consecutive years.

In 2025, Sihoo will collaborate with regional partners to deepen the “Partner + Regional Subsidiary” collaborative model globally, promoting the upgrade of trade cooperation to a strategic ecological alliance.

At a recent appreciation banquet for overseas clients held by Sihoo in Guangzhou, the company awarded titles such as “Market Pioneer” and “Brand Leader” to partners from Thailand, Australia, and the Philippines. The Thai team expressed their intention to leverage the benchmark effect of the Central Rama9 store to accelerate local operations, helping Sihoo become a leader in the Southeast Asian healthy office ecosystem.

With the opening of its first store in Thailand, Sihoo is reshaping global users’ perceptions of healthy office spaces through its technological strength and ecological strategy, marking a new chapter in the globalization of Chinese intelligent manufacturing.